HOM underwear is a brand extraordinaire - fashionable yet practical, avant garde yet accessible, always leading the way yet
sustaining eternal popularity. The collection’s heart is in France, where HOM was founded in 1968, by Charles Belpaume and Gilbert Anselme.

HOM has always led the fashion world in creating new looks and new styles, using the most beautiful fabrics and colours to create
interesting collections year after year.

Having patented, in 1984, a design that combined the freedom of boxer shorts with the support of briefs, HOM patented ‘happiness for men’ when in 1997 they launched HO1s - pants with an innovative horizontal opening that revolutionised not only the way men though about pants, but the look of men’s underwear.

But HOM never stands still. A new era dawned in 2002 with the debut of Lingerie d’Homme - literally lingerie for men, inspired by the
stunning fabrics and more risque styling more often enjoyed by women. Then in 2004 came the Plume - the world’s lightest
g-string!
Today HOM caters for every preference with g-strings, micro, mini, hip and maxi underwear, plus jock straps for sportsmen and matching t-shirts in key fashion collections. And their swimwear collection is in great demand for pool or posing.

Little wonder, then that HOM has become not only a collection snapped up by loyal customers and fickle fashionistas, but a modern classic sought out by men who demand the most tailored underwear.

Into this picture came a website dedicated entirely to the HOM brand. Launched just a year ago, www.justhom.com boasts the largest selection of HOM men’s underwear and swimwear in the world. Offering a huge range of current and harder-to-find
styles, Justhom has established a reputation for delivering the HOMs customers want, including swimwear year-round.

HOM continues to go from strength to strength with its Summer 2006 collection - highlights include Latitude in a striking orange finished off with a satiny bordeaux waistband, the latest HO1 Lights in juicy tomato red and cool china blue, and our best seller the sultry Samba in the latest true metallic silver and
deep black and blue. Plus, of course, the latest in mens thongs being the “love me” string in a metallic grey with subtle loving messages in script text.

Find out more on Justhom website.